Fresh Servant Group Oy Ab has signed an agreement with the BAMA Gruppen AS group to acquire Bama Fresh Cuts Oy. The acquisition strengthens Fresh Servant’s position in the foodservice market and supports the company’s growth strategy as a developer of fresh food solutions and ready-made salads. Completion of the transaction is subject to approval by the competition authority.
Fresh Servant aims to strengthen its position in a growing market. The acquisition supports the company’s ambition to increase the role of fresh vegetables in consumers’ everyday lives, reinforce its position in the foodservice segment, and deepen collaboration with professional kitchens.
The goal is to be customers’ preferred partner in making everyday life easier and in developing practical food solutions that support well-being. The acquisition is part of Fresh Servant’s long-term strategy, where growth is built on continuous product development, customer-driven solutions, an efficient supply chain, and strong foodservice expertise.
Following the transaction, Fresh Servant will be able to offer its customers an even broader range of fresh and innovative solutions and further strengthen its role as a partner that develops the market together with its customers. Bama Fresh Cuts brings strong foodservice expertise to the portfolio, and the acquisition gives Fresh Servant enhanced capabilities to increase the role of fresh vegetables in everyday life and meet the growing expectations of restaurant customers with solutions emphasizing freshness, convenience, and well-being.
“This is the largest acquisition in Fresh Servant’s history and a significant strategic leap forward for us. We want to be at the forefront of shaping the future of the restaurant industry, and we strongly believe that out-of-home dining will continue to grow and evolve. Our goal is to make everyday life in professional kitchens smoother, bring bold new solutions to the market, and strengthen the role of fresh vegetables in consumers’ daily choices. We aim to be our customers’ number one partner when they seek convenience, well-being, and growth,” says Sami Haapasalmi, CEO of Fresh Servant.
“Bama Fresh Cuts Oy has built a strong position in the Finnish foodservice market. We are pleased to transfer the business to Fresh Servant, which has the expertise and commitment to develop it further. This is a positive outcome for both the business and the people involved,” says Atle Beyer, Chairman of the Board of BAMA Nordic.
Fresh Servant’s ambition is to grow profitably by responding to changing consumer and customer needs faster and more effectively. Growth is driven by strengthening innovation and customer-centricity, as well as leveraging efficiency and technology in ways that support both consumer and foodservice business development and reinforce the company’s position as a developer of food solutions that promote well-being and make everyday life easier.
“We see this acquisition as much more than an opportunity to grow in size. It is about being able to serve our customers even more effectively in a market where efficiency, freshness, and ready-to-use solutions are increasingly important. We want to be a partner to both retail and professional kitchens that not only delivers products but also helps develop their everyday operations and business,” continues Sami Haapasalmi.
Fresh Servant Group Oy Ab in brief
- A Finnish food company established in 1995
- Produces fresh ready meals, salad meals, and snacks
- Known especially for its Hetki products
- Revenue in 2025: EUR 110 million
- Over 600 employees
- Operations in Finland in Pedersöre, Seinäjoki, and Lapua, as well as a subsidiary in Tumba, Sweden
- Invested nearly EUR 100 million in production and technology in recent years
Bama Fresh Cuts Oy in brief
- Revenue in 2025: EUR 24.2 million, of which nearly 80% comes from foodservice
- Produces pre-prepared salads and meal solutions for retail and foodservice in Finland
- Approximately 160 products
- 80 employees
- Located in Vantaa
For more information:
Sami Haapasalmi, CEO, Fresh Servant Group Oy Ab, tel. +358 44 781 2430, sami.haapasalmi@freshservant.fi
Minna Sillanpää, CCO, Fresh Servant Group Oy Ab, tel. +358 50 66592, minna.sillanpaa@freshservant.fi
Pia Gulbrandsen, CCO, BAMA Gruppen AS, tel. +47 41 51 66 61, pia.gulbrandsen@bama.no
Fresh Servant Group is a Finnish success story in the food industry. Founded in 1995, the company is growing and evolving rapidly, driven by a passion to produce fresh, tasty, and convenient food for every moment of everyday life. The company is particularly known for its Hetki, Fresse, and FreshPro brands, as well as its wholesale operations. Hetki-branded consumer-packed salad meals have established a leading position in the market. The product range extends from fresh microwave meals to hot and cold snack sandwiches, fresh porridges, ready-cut vegetables, salad bars, and high-quality components for professional kitchens. The company operates in Pedersöre, Seinäjoki, and Lapua in Finland, and also has a subsidiary in Tumba, Sweden. More than 600 professionals from nearly 40 countries are building Fresh Servant together – a company where freshness, bold development, and a strong sense of community go hand in hand. In 2025, revenue amounted to EUR 110 million. Always something New – Always something Good! www.fresh.fi
About BAMA Gruppen AS
BAMA Gruppen AS is the Norwegian market leader in fresh produce, celebrating 140 years in 2026. With 2,260 employees in Norway and 995 internationally, BAMA supplies fruit, vegetables, fresh cuts, flowers and plants, natural drinks, and other plant-based products to retail and foodservice customers across the Nordic region and Europe. BAMA has wholly and partly owned subsidiaries in Poland, the Netherlands, Sweden and Finland. Revenue in 2025 was approximately EUR 2.2 billion.